Project Overview
Haleem Ghar Restaurant is a traditional Pakistani dining establishment in Lahore specialising in authentic haleem and heritage food experiences. With a strong in-person reputation, the restaurant needed to translate its brand authority into organic search visibility, attracting the growing volume of Lahore food lovers who discover dining options through Google before making a visit. Codistan developed and executed a targeted SEO strategy focused on increasing organic click share, improving search ranking positions, and driving consistent footfall from high-intent food searches.
The results over a three-month period were measurable and significant. Total organic clicks grew by 89.6% and total impressions increased by 112.7% compared to the previous three months. The average click-through rate improved by 111.1% and average search position improved by 114.3%, bringing Haleem Ghar to an average ranking position of 8.7, a dramatic improvement that placed the restaurant consistently on the first page of Google for its core food category searches in Lahore. Other than SEO, Codistan also provide web development services to Kohinoor and built the website from scratch.
Project Details
- Client: Haleem Ghar Restaurant
- Location: Lahore, Pakistan
- Industry: Restaurant / Traditional Pakistani Cuisine
- Services Provided: Search Engine Optimisation, On-Page SEO, Local SEO, Content Strategy
- Platform: Google Organic Search
- Period Measured: 3-Month Comparative Analysis
The Challenge
Lahore’s restaurant market is one of the most competitive food SEO environments in Pakistan, with thousands of dining establishments competing for a finite pool of high-intent search queries. Haleem Ghar’s heritage and product quality were genuine differentiators in person, but these strengths were invisible to Google’s algorithm without the technical and content infrastructure to communicate them. The restaurant’s website lacked the on-page keyword optimisation, structured content, and technical SEO signals needed to compete for first-page rankings. An average search position above 14 meant the restaurant was effectively absent from the searches that were driving the most dining decisions in the city.
Our Solution
Codistan executed a comprehensive SEO programme beginning with a technical audit that identified and resolved crawling, indexing, and page speed issues limiting Haleem Ghar’s search visibility. On-page optimisation was applied across all key pages, with title tags, meta descriptions, headings, and body content restructured around the high-volume, high-intent keywords that Lahore food searchers actually use. A content strategy was developed to target informational and transactional queries related to traditional Pakistani cuisine, haleem, and dining in Lahore, building topical authority that strengthened rankings across the full keyword category. Local SEO signals were aligned with the organic strategy to create a unified presence across both the website and Google Business Profile. The combined approach drove Haleem Ghar’s average position from 14.9 equivalent to 8.7, placing it consistently on Google’s first page.
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