Project Overview
Art To Frame is a leading online custom framing destination offering an extensive collection of picture frames that allow customers to preserve their most important memories with style and elegance. The business operates at significant e-commerce scale, requiring a platform capable of handling complex product customisation, high-volume transactions, and a sophisticated multi-channel marketing stack.
Codistan implemented and optimised the Art To Frame platform on Shopify, integrating Angular and GSAP for enhanced front-end interactivity, a comprehensive analytics stack including Google Analytics, TikTok Pixel, Pinterest Conversion Tag, Microsoft Clarity, and Hotjar, and marketing automation via MailChimp and Listrak. Cloudflare, Amazon S3, and Sucuri provide the security and delivery infrastructure.
Project Details
- Client: Art To Frame
- Website: arttoframe.com
- Industry: Custom Framing / E-Commerce
- Location: United States
- Services Provided: E-Commerce Development, Marketing Stack Integration, Analytics Setup, Performance Optimisation
- Tech Stack: Shopify, Angular, GSAP, TypeScript, PHP, Firebase, jQuery, OWL Carousel, jQuery Migrate, core-js, Cloudflare, Amazon S3, Sucuri, MailChimp, Listrak, Google Ads, Microsoft Advertising, PayPal, Google Analytics, TikTok Pixel, Pinterest Conversion Tag, Microsoft Clarity, Hotjar, Facebook Pixel, Skai
- Hosting: Shopify
The Challenge
Art To Frame operates across multiple advertising and marketing channels simultaneously, each with its own tracking requirements, pixel implementations, and attribution models. Ensuring that data flows accurately from every channel into a unified analytics view without duplication or tracking conflicts required precise technical implementation. The front-end also needed enhancement beyond standard Shopify capabilities to support the interactive product customisation experience that customers expect from a premium custom framing service.
Our Solution
Codistan implemented the Art To Frame platform with a layered approach: Shopify providing the core e-commerce infrastructure, Angular and GSAP delivering enhanced front-end interactivity for product display and customisation, and a carefully configured multi-channel tracking stack ensuring accurate attribution across Google, TikTok, Pinterest, Meta, and Microsoft Advertising. MailChimp and Listrak were integrated for email marketing automation, enabling post-purchase sequences and catalogue promotion campaigns. Hotjar and Microsoft Clarity provided behavioural analytics to inform conversion rate optimisation. Cloudflare, Amazon S3, and Sucuri were configured to ensure platform security and fast media delivery for the extensive product image library.
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