Project Overview
Screenbroidery is an award-winning creative merchandise agency specialising in custom apparel and branded products. The business serves a diverse client base across the UK and beyond, requiring a website platform that could support complex product customisation workflows, high-quality visual presentation, and robust marketing automation integrations. Codistan was engaged to implement automation solutions, streamline workflows, and elevate the quality of client-facing deliverables.
The project involved building on the Squarespace Commerce platform and integrating a comprehensive suite of marketing and analytics tools including HubSpot, ActiveCampaign, Google Ads, and LinkedIn Insight Tag. The result is a cohesive e-commerce and marketing platform that allows Screenbroidery to manage client orders, track campaign performance, and automate key business processes from a single digital environment.
Project Details
- Client: Screenbroidery
- Website: screenbroidery.com
- Industry: Custom Apparel / Creative Merchandise
- Location: United Kingdom
- Services Provided: E-Commerce Development, Workflow Automation, Marketing Integration, Analytics Setup
- Tech Stack: Squarespace, Squarespace Commerce, jQuery, Slick, Lodash, Modernizr, Cloudflare, jsDelivr, Google Analytics GA4, HubSpot, ActiveCampaign, Hotjar, LinkedIn Insight Tag, Facebook Pixel, Google Ads
- Hosting: Squarespace
The Challenge
Creative merchandise agencies deal with high volumes of customisation requests, each with unique specifications, timelines, and client requirements. Without automation, these workflows are prone to manual errors, delays, and inconsistent output quality. Screenbroidery needed a digital platform that could automate the repetitive parts of the production and client communication workflow without losing the personalised service quality that distinguishes the brand. Integrating multiple marketing platforms simultaneously also required careful technical coordination to ensure data flows cleanly between systems without duplication or tracking errors.
Our Solution
Codistan built the Screenbroidery platform on Squarespace Commerce and connected it to a comprehensive marketing and automation stack. HubSpot and ActiveCampaign were integrated to automate client communication sequences, lead nurturing, and order follow-up workflows, reducing manual effort across the sales and account management process. Google Ads with conversion tracking was configured to measure campaign ROI accurately, while LinkedIn Insight Tag enabled B2B audience building for retargeting campaigns. Hotjar provided real-time behavioural data to inform ongoing UX improvements. Cloudflare CDN and HSTS security were applied to ensure platform performance and data protection. The combined setup gave Screenbroidery both operational efficiency and full marketing visibility.
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