Project Overview
Kohinoor Textile Mills Limited is one of Pakistan’s established textile manufacturers, with a facility and commercial presence in Rawalpindi. Despite its scale and decades of industry reputation, Kohinoor’s digital discoverability through Google local search was not reflecting its market position. Businesses searching for textile manufacturing partners, fabric suppliers, and B2B textile services in Rawalpindi were not consistently finding Kohinoor through organic search channels. Codistan was engaged to close this gap through a focused local SEO and Google Business Profile optimisation programme.
The campaign delivered substantive commercial results: 32,539 total profile interactions, 3,213 phone calls generated directly through the profile, and 1,790 website clicks — all driven through organic local search without paid advertising. The profile now holds a 4.4-star rating with 2,075 reviews, establishing Kohinoor as the dominant textile business listing in the Rawalpindi local search landscape and generating consistent inbound inquiry volume from both B2B and B2C audiences.
Project Details
- Client: Kohinoor Textile Mills Limited
- Location: Rawalpindi, Pakistan
- Industry: Textile Manufacturing
- Services Provided: Local SEO, Google Business Profile Optimisation, B2B Local Search Strategy, Review Management
- Platform: Google Search & Google Maps
- Rating Achieved: 4.4 Stars, 2,075 Google Reviews
The Challenge
Textile mills and manufacturing businesses have historically relied on trade relationships and word-of-mouth rather than digital channels for business development. This meant Kohinoor Textile Mills, despite its genuine scale and credibility, had a Google Business Profile that did not reflect its market position. Review volume was low, profile content was incomplete, and the listing was not optimised for the search queries that procurement managers, retail buyers, and individual customers were using to find textile suppliers in Rawalpindi. Converting a strong offline reputation into online local search dominance required building the profile’s prominence signals from a comparatively low baseline.
Our Solution
Codistan developed a local SEO strategy specifically calibrated to the textile manufacturing sector, beginning with a complete restructure of Kohinoor’s Google Business Profile. Business categories, service descriptions, and attributes were updated to match both B2B procurement queries and consumer-facing fabric search terms used in the Rawalpindi market. A structured review generation campaign was designed and executed in coordination with Kohinoor’s customer-facing teams, growing the review count to over 2,000 verified reviews, one of the highest volumes for any textile business listing in Pakistan. Photo content was refreshed with high-quality facility and product imagery to improve profile engagement rates. Local citations were audited and standardised across industrial and trade directories, consolidating authority signals that improved ranking positions for high-value textile search queries.
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