Project Overview
Movingstone Digital is an Islamabad-based animation and video production studio specialising in 2D and 3D animation, motion graphics, and VFX services for commercial and creative clients. As a B2B creative services business, Movingstone’s growth depends on being discoverable by marketing teams, brand managers, and business owners searching for animation and video production partners in Islamabad. Codistan was engaged to develop and execute a local SEO strategy that would increase Movingstone’s digital visibility and drive qualified inbound enquiries through Google Search and Google Maps.
The results demonstrated that local SEO is just as powerful for creative and professional services businesses as it is for consumer-facing brands. Movingstone Digital’s Google Business Profile generated 79,100 profile views, 35,300 direct searches, 7,013 phone calls, and 101 website clicks through the organic local channel. These figures established Movingstone as the leading locally discoverable animation studio in Islamabad, consistently surfacing for searches from businesses actively seeking video and animation production services.
Project Details
- Client: Movingstone Digital
- Location: Islamabad, Pakistan
- Industry: Animation Studio / Video Production
- Services Provided: Local SEO, Google Business Profile Optimisation, B2B Local Search Strategy, Software Development
- Platform: Google Search & Google Maps
The Challenge
Animation and video production studios face a distinctive local SEO challenge: their clients are businesses rather than individual consumers, meaning search intent and query patterns are fundamentally different from restaurant or retail searches. Movingstone Digital needed to appear for searches made by marketing managers and business owners, queries like ‘animation studio Islamabad’, ‘3D animation company Pakistan’, and ‘video production services Islamabad’, rather than high-volume consumer terms. Optimising for this narrower but higher-value audience required a category and keyword strategy specifically calibrated to B2B creative services, rather than a generic local SEO approach.
Our Solution
Codistan developed a local SEO programme built around the specific search behaviour of businesses seeking animation and video production partners. The Google Business Profile was restructured with primary and secondary categories reflecting Movingstone’s full service range, and business descriptions were rewritten to target the exact terminology that potential clients use when searching for animation, motion graphics, and VFX services. Service listings were expanded to cover the full spectrum of Movingstone’s capabilities, improving the profile’s relevance signals for a wider range of qualifying search queries. A client review generation process was introduced to build credibility through verified social proof, which is particularly influential in B2B purchasing decisions. The combined strategy drove a consistent flow of qualified inbound enquiries from businesses across Islamabad actively searching for creative production partners.
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