Project Overview
We Are Conker offers rugged tablets and handheld devices with Windows and Android operating systems, targeting businesses that require mobile computing solutions built for demanding environments. The brand differentiates itself through an industry-leading warranty programme offering three years of coverage, zero-hassle claims, and one-day repairs, ensuring lower total cost of ownership for enterprise customers.
Codistan developed the We Are Conker website on WordPress with WooCommerce and Elementor, implementing RankMath SEO for search optimisation and integrating a comprehensive analytics stack including Hotjar, Google Analytics GA4, Facebook Pixel, and LinkedIn Insight Tag. Hosted on SiteGround with Nginx on AWS, the site balances B2B product authority with a clear purchasing pathway.
Project Details
- Client: We Are Conker
- Website: weareconker.com
- Industry: Rugged Devices / Enterprise Mobile Computing
- Services Provided: B2B E-Commerce Website Development, SEO Configuration, Analytics Integration
- Tech Stack: WordPress, WooCommerce, Elementor, PHP, MySQL, Nginx, RankMath SEO, Hotjar, Google Analytics GA4, Facebook Pixel, LinkedIn Insight Tag, SiteGround
- Hosting: SiteGround / AWS Cloud
The Challenge
Enterprise technology buyers research thoroughly before committing to hardware investments. We Are Conker’s competitive advantage lies not just in the ruggedness of its devices, but in its warranty programme which genuinely reduces the total cost of ownership for businesses deploying mobile devices in the field. Communicating this differentiated value proposition through a website required a careful balance of technical product detail and warranty programme clarity, targeted at procurement teams and IT managers who evaluate multiple suppliers before making a decision. LinkedIn Insight Tag was specifically important for reaching B2B audiences through paid campaigns.
Our Solution
Codistan built the We Are Conker website with a product-led architecture that presents each device’s specifications with the technical detail B2B buyers require, while consistently linking back to the warranty programme benefits that differentiate the brand from competitors. RankMath SEO was configured to target enterprise technology and rugged device search queries. LinkedIn Insight Tag was integrated to enable audience building for account-based marketing campaigns targeting IT decision-makers. Hotjar provided the behavioural analytics needed to understand how enterprise buyers navigate the site and where they engage most deeply with product and warranty information. Elementor enabled the Conker team to update and expand product pages independently as new devices are added to the range.
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