Project Overview
Two Rivers Coffee (TRC) is an industry pioneer in single-serve, Keurig-compatible coffee cups, founded in 2012 and known for its innovative patented tension-based filtered system and the Brooklyn Bean Roastery brand. From a small manufacturing plant to an industry leader, TRC needed a website that celebrated this journey, showcased their extensive product range, and communicated the brand’s innovative spirit to coffee lovers and retail buyers alike.
Codistan developed the Two Rivers Coffee website on WordPress with Elementor, integrating OWL Carousel, Swiper, FancyBox, and jQuery for a rich, interactive product showcase experience. The site runs on Apache with Priority Hints for performance optimisation, delivering a vibrant brand presence worthy of an industry innovator.
Project Details
- Client: Two Rivers Coffee
- Website: tworiversco.com
- Industry: Coffee / Consumer Packaged Goods
- Location: United States
- Services Provided: Brand Website Development, Product Showcase, CMS Implementation
- Tech Stack: WordPress, Elementor, Essential Addons for Elementor, jQuery, Swiper, OWL Carousel, FancyBox, core-js, PHP, MySQL, Apache, Priority Hints
- Hosting: Shared cPanel Hosting
The Challenge
The single-serve coffee market is heavily saturated with well-funded competitors. Two Rivers Coffee’s genuine competitive advantage is its innovation story and the quality of the Brooklyn Bean Roastery brand, but communicating this effectively through a website requires design and content that go beyond a standard product catalogue. The site needed to showcase a wide product range while also weaving in the brand narrative that makes TRC a distinctive choice in a crowded category. Balancing product discovery with brand storytelling was the central design challenge.
Our Solution
Codistan built the Two Rivers Coffee website with a design approach that leads with brand story and transitions naturally into product discovery. OWL Carousel and Swiper power dynamic product showcase sections that allow visitors to browse the full range without leaving the page, while FancyBox enables rich product detail views that give buyers the information they need to make confident purchasing decisions. Elementor with Essential Addons provided the design flexibility to create bespoke page layouts for the different brand and product sections, ensuring each part of the site feels intentional rather than templated. Priority Hints were configured to optimise initial page load performance, ensuring the visually rich site loads quickly even with multiple carousel and media components active.
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